February 30 is an extraordinary day that exists only in the realm of imagination and whimsy. Our new boxy-fit launch features imaginative and surreal artwork that brings the fantastical day to life. Let this be a testament to your individuality as it is more than just donning a piece of clothing or accessory; it’s an invitation to spark conversations and ignite the imagination of those around you.

This specific launch does not have any branding. We’ve compromised on our branding because we wanted ‘February 30’ to speak for itself. Be it a humour or an element of surprise, we never wanted to take away the attention – be it at the cost of ‘No branding’.