Alt.Tribe
Inside the Alt.Tribe store
Greater Kailash II · New Delhi

Curated, Different & Eclectic.

About us

A marketplace for the wonderfully different.

Alt.Tribe brings together 100+ independent brands across fashion, jewellery, home décor, skincare, wellness, bags and edibles.

One roof. A hundred perspectives. Everything from homegrown labels to hard-to-find discoveries — a physical space for independent brands to grow, and a reason for shoppers to look beyond the usual.

Tired of the same old, same old? You’ll like it here.

Alt.Tribe store interior Brand displays Curated shelves Store view
0+Brands worked with
0+Brands under one roof
0+Categories to explore
The person behind it

Why don’t we have more of this back home?

Vrica Vij, founder of Alt.Tribe
Vrica VijFOUNDER, ALT.TRIBE
CHAPTER 01

Psychology

It started with a degree in psychology.

CHAPTER 02

The restaurant world

Some time spent in the restaurant world.

CHAPTER 03

A trip to Australia

A concept that stayed with her: artists, independent creators and the local community all coming together under one roof.

CHAPTER 04

So… here we are.

A space where independent brands find an audience, and people discover things they wouldn’t find everywhere else.

The Alt.Tribe ecosystem

100+ brands. One curated space.

Every brand is carefully selected, creating a constantly evolving retail experience where you discover something new every visit.

Clothing Jewellery Bags Skincare Alt.Tribe Health & Wellness Edibles Lifestyle Home & Decor

100+ independent brands, handpicked and always evolving.

Why Alt.Tribe?

You build the brand. We handle the retail.

A physical retail presence without the traditional cost and operational burden of running a store.

01

Affordable retail space

Put your products in front of real customers without the cost of setting up and running your own store.

02

Seamless operations

Day-to-day store management, product movement and retail operations — we take care of the physical side.

03

Customer feedback

Meet customers offline, understand what they respond to and build a real-world presence for your brand.

04

A community of brands

Join an ecosystem of 100+ independent brands, creators and businesses, all under one roof.

Alt.Tribe store interior Brand displays at Alt.Tribe Your
brand
here ✦
For brands

Your brand. Our space. One less thing to worry about.

Think your brand belongs here? You focus on your products and your brand. We handle the rest.

  • Take your brand offline
  • Test physical retail
  • Connect directly with customers
Follow us

@alt.tribe

Store tours, new arrivals, maker collabs and customer hauls — posted weekly.

Check us out on Instagram
In their words

Happy customers, in their own words.

Pick a clip and watch it right here.

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